Creative Minds At Work

We grow businesses by creating experiences people love.

Today, people embrace companies with the customer experiences that best meet their needs. BLD transforms companies by designing these best-in-class experiences, driven by strong creative and rooted in the technology, data, and organizational strategy required for operational excellence.

Our user-centric approach, combined with these capabilities translates into a single solution, creating unified brand experiences that change industries and foster meaningful relationships with our client’s target audience.

Our 5-Step Design Process.

Empathize

The first stage of the Design Thinking process is to gain an empathic understanding of the problem we are trying to solve. This involves learning more about the area of concern through observing, engaging and empathizing with your target audience to understand their experiences and motivation.

Define

During the Define stage, we put together the information we have created and gathered during the Empathize stage. This is where we analyze observations and synthesize them in order to define the core problems we've identified up to this point.

Ideate

Now we are ready to start generating ideas. We now understand the users and their needs, and analyzed and synthesized our observations, ending with a human-centered problem statement. Now we can start to ``think outside the box`` to identify new solutions to the problem statement, and find alternative ways of viewing the problem.

Prototype

During this phase, we will produce a number of inexpensive, scaled down versions of the design/product either through sketches, wireframes and app prototypes. The goal is to identify the best possible solution for each of the problems identified during the first three stages.

Test

We rigorously test the idea or product using the best solutions identified during the prototyping phase. This is the final stage of our 5 stage-process, but in an iterative process, the results generated during the testing phase are often used to redefine one or more problems.
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