Melanie Singleton is a beekeeper who has never been stung who markets complex B2B identities and makes them relatable, not in that order. When companies experience creative trauma, it is not uncommon for their processes to unravel. I am a passionate marketer, leading of dynamic teams from insight to strategy, strategy to execution. Colleagues have designated me as the “tech whisperer” as I have helped long-standing companies and start-ups with complex technological identities struggling to secure first round funding.