Google Analytics 4

Google Analytics 4 with BLD

The next generation of Google Analytics adds conversion, bounce rate, and UTM parameters!


Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business.

GA4 is a new property designed for the future of measurement. Starting July,1 2023, standard Universal Analytics properties will no longer process data. You’ll be able to see your Universal Analytics reports for a period of time after July 1, 2023. However, new data will only flow into Google Analytics 4 properties.

GA4 new metrics and dimensions include UTM term, UTM content, conversion, and bounce rate. In GA4, the Bounce rate is calculated differently than in Universal Analytics. Bounce rate is the percentage of sessions that were not completed due to a user exiting the landing page. These sessions are the opposite of the engagement rate. The Bounce rate metric is available in the Explorations and Reporting Customization.

GA4 is now reporting on the conversion rate for any event. This includes both the user conversion as well as the session conversion rate.

Google has added both a user scope and a session scope dimension. For the UTM content parameter, you’ll be able to see the value assigned to first user manual ad content as well as session manual ad content. For the UTM term parameter, you’ll be able to view the first user manual term and session manual term.

Migrate from UA to GA4 with the help of BLD. Google Analytics 4 is fully equipped to support your measurement needs today and into the future. To get started create a Google Analytics 4 property. After connecting your property, click Go to your GA4 property, you’ll be able to go to your property settings and set up custom wants for your site analysis. BLD will help service you to create data streams, enable data collection, add users, and migrate Universal Analytics goals and conversions to Google Analytics 4.