As a leader in brand and digital asset management, BLD Solutions serves various companies within transitions and across platforms. One company, LUNA, was facing a merging of sub brands into one unified umbrella for their products and services. As these sub brands came together as one, there was a need for a more cohesive image, while maintaining their impactful presence in their market. BLD stepped in to unify and manage the gap as these diverse companies collided into one brand. This case study shows our process and how we helped this company reshape their image. Managing their assets and brand enabling them to expand from a solid foundation that will evolve and grow with them.
LUNA Innovations is a leading company in the future of fiber, on a mission to enhance the safety, security, and connectivity of people by leveraging their expertise in fiber optic-based technology.
As the company grew in size through acquisitions and mergers the sub brands caused a separation in LUNA brand and cohesiveness. The diversity in operations enhanced their mission but a transition was needed to bring it all together within the LUNA brand presence.
With operations streamlined, digital assets managed, and image unified, LUNA could focus on their tradition of collaborating closely with clients to exceed their expectations with their in-house technology innovations and solutions.
Through Collaboration, co-creation, and management we help new and established companies navigate change, transition, and onboarding.
Branding
From Fragmentation to Unity
LUNA operated multiple subsidiary brands, each with its own logo, website, and digital assets. This created confusion among customers and stakeholders and weakened the overall brand impact. BLD conducted a thorough brand audit to develop a comprehensive brand strategy, outlining the vision for the unified brand. The rebrand effort successfully bridged the subsidiary brands under the single LUNA brand. LUNA’s new visual identity was embraced and conveyed a sense of unity and strength.
Identity and Image
From Inconsistency to Trusted Messaging
The subsidiary brands had inconsistent brand identities and messaging, making it difficult to convey a unified message to the market. BLD crafted a new visual identity, including a modern logo and brand guidelines that conveyed LUNA’s commitment to excellence. A comprehensive set of branding guidelines were established, and the brand transformation ensured consistent messaging across all communications, fostering trust and recognition in the market.
Digital Asset Management
From Chaos to Order
LUNA struggled to manage and coordinate the vast array of digital assets across its subsidiary brands. BLD initiated the process of creating digital assets that aligned with the new brand guidelines. This involved updating and standardizing marketing collateral, and presentations. A digital asset management system was implemented to organize, store, and distribute digital assets efficiently.
Content Creation and Vision
Much of the digital content and assets were outdated and didn’t reflect the current business vision or industry standards. BLD initiated the process of creation that aligned with the new brand guidelines. Outdated content was replaced with fresh, relevant digital assets that aligned with LUNA’s vision and industry standards. The transformation elevated LUNA’s image in the eyes of partners, and stakeholders appreciated the cohesive and professional brand presentation.
Why Choose BLD Solutions
LUNA embarked on an extensive search for a partner with the expertise required to navigate this intricate process. BLD’s reputation for successfully executing similar projects, their commitment to a user-centered approach, and their ability to deliver innovative solutions made them the ideal choice for LUNA.
LUNA’s success story demonstrates the power of a unified brand identity and streamlined digital asset management in fostering trust, recognition, and operational efficiency.
Does your current branding still align with your current image and future mission?
Contact our team today to embark on your own transformation journey.
Visit our website: www.bld-solutions.com