When to Rebrand: Recognizing the Signs
Rebranding comes down to telling your own story in a compelling, earnest, and consistent way. We all enjoy a story that captures our attention and inspires us to act, especially when there’s a lesson to be learned that makes us better than before. When you share your story with the world, you need all those elements, plus an excellent brand strategy to steer your storytelling in the right direction.
But how do you know when it’s time to rebrand?
1. Outdated Visuals
Your logo, color scheme, and overall design feel stuck in the past. Modernize your brand to stay relevant and appealing. If your visual elements look outdated, it might be time to refresh your brand identity to align with current trends and consumer expectations.
2. Changing Audience
Your target audience has evolved, but your brand hasn’t. Align your brand with the new preferences and values of your audience. As markets and demographics shift, your brand should reflect the needs and desires of your evolving customer base.
3. Inconsistent Messaging
Your brand message varies across different platforms and channels. Establish a consistent voice and tone to build trust and recognition. Inconsistencies can confuse your audience and dilute your brand’s impact.
4. Business Expansion
Your company has grown or shifted focus, and your current brand no longer represents your offerings. Reflect your new direction with a refreshed brand identity. As your business diversifies or expands, your brand should accurately represent your new scope.
Pain Points Solved by Rebranding
Cohesive Brand Strategy
A well-defined brand strategy comprises a company’s set of rules on do’s and don’ts, a set of goals to be achieved, and a game plan on how to go about achieving those goals. The most essential part of your brand strategy is being true to who you are. Your brand strategy should reflect who you are, what you do, and what you believe in. It’s about acting in a consistent manner towards your stakeholders and wider audience.
Enhanced Brand Influence
The strategy of your brand influences more than just your social media content calendar, marketing campaigns, and your visual style. At its core, brand strategy impacts everyone: customers, employees, shareholders, and new hires. A well-defined strategy affects every aspect of a business, and people can tell when there’s a coherent brand strategy being deployed.
Increased Engagement
People look for brands that are innovative, fair, and consistent. They want to see the positive impact these brands are having on society. When people align with what you do and see your value, you’ll keep attracting new audiences. They’ll buy from you, invest in you, tell all their friends, and if or when they’re in the market for a new job, you’ll be top-of-mind.
How BLD’s DAM and Workflow Solutions Can Help
Rebranding is a significant undertaking, but BLD’s Creative Workflow and DAM (Digital Asset Management) solutions make the process much more manageable. Here’s how:
1. Streamlined Asset Management
BLD’s DAM solutions allow you to centralize all your brand assets, making it easy to update and distribute new materials. No more searching for outdated logos or inconsistent visuals.
2. Consistent Messaging
With BLD’s Creative Workflow, you can ensure that your brand message remains consistent across all channels. From social media posts to marketing campaigns, maintain a unified voice that resonates with your audience.
3. Efficient Collaboration
Our platform enhances cross-team collaboration, ensuring that everyone involved in the rebranding process is on the same page. Manage revisions, track progress, and communicate effectively to keep the project moving smoothly.
4. Adaptability and Scalability
As your business evolves, BLD’s solutions grow with you. Whether you’re updating a few assets or overhauling your entire brand, our tools are designed to adapt to your needs.
Conclusion
Once you know your business and brand identity, use your brand strategy to effectively share your story and do business with the world. If you look closely, you’ll notice that behind every powerful logo, there’s a clear brand strategy that drives success. By recognizing the signs that it’s time to rebrand and leveraging BLD’s Creative Workflow and DAM solutions, you can create a long-lasting and effective brand strategy that will propel your brand to great success.
Ready to take your brand to the next level? Learn more about how BLD’s Creative Workflow and DAM solutions can streamline your rebranding process.
Contact us for a free 30-minute Discovery Call today.